Design of Goods and Services

Abstract

By using an effective product strategy, businesses can select, design, and put into production a new product. The right production strategy provides maximum benefit to enterprises. Business managers should be able to select, design, develop, and produce products that can provide a competitive advantage for the business. As products move through their lifecycles (introduction, development, maturity, decline), strategies business managers must follow also change. Business managers need to determine which strategy will be in the best interest of the business in which period. While determining these strategies, customer requests and expectations should also be taken into consideration. Quality function deployment is a method used to determine the value of all the technical characteristics that a product or service must have in order to fully meet the customer’s needs. The house of quality, one of the tools of quality function deployment, is used to describe the relationship between customer requests and product features. Thanks to the house of quality, the wishes and expectations of the customers can be determined, customer expectations can be turned into technical definitions that can be used in the engineering phase, and businesses can determine whether their products and their competitors’ products meet customer expectations. © 2023 selection and editorial matter, Turan Paksoy and Muhammet Deveci; individual chapters, the contributors.