Ekmekci, A. HakanErdogan, EbruYilmaz, BurakErdogan, H. Abdullah2025-12-242025-12-2420250003-86281758-9622https://doi.org/10.1080/00038628.2025.2591882https://hdl.handle.net/123456789/12747This study explores how architectural expertise shapes neural engagement with the built environment by examining differences in pattern-reversal Visual Evoked Potentials (pVEPs) between architects and laypersons. Employing high-temporal-resolution electrophysiology, the study captures real-time brain responses to 120 architectural stimuli representing a range of styles. Forty-eight subjects (24 architects, 24 laypersons) evaluated the stimuli while their EEG data were recorded. Quantitative analyses of temporal and spectral signal features revealed significant group-level distinctions, with gamma-band activity emerging as a key discriminator. Machine learning classifiers confirmed these differences, achieving 86.4%% accuracy. The findings indicate that prolonged exposure to architectural training is related to differences in cognitive and affective processing of spatial aesthetics. By applying the well-established paradigm in a novel way to empirical neuro-architectural research, the study advances evidence-based design methodology and offers insight into the neural underpinnings of aesthetic sensitivity in professional practice. Practical implications for future user-centred architectural strategies are highlighted.eninfo:eu-repo/semantics/closedAccessAesthetics ExpertiseBrain-Computer InterfaceNeuro-ArchitectureNeuro-AestheticsPattern-Reversal VEPHigh-Temporal-Resolution EEGArticle10.1080/00038628.2025.25918822-s2.0-105023470685